Special Issue

We are happy to announce that the Special Issue of International Review of Retail, Distribution and Consumer Research featuring papers from NRWC 2016 has been published. 


  • Exploring store format development and its influence on store image and store clientele – the case of IKEA’s development of an inner-city store format
    Jens Hultman, Ulf Johansson, Aylin Wispeler & Leonie Wolf
  • An exploration of consumers’ experiences in physical stores: comparing consumers’ and retailers’ perspectives in past and present time
    Kristina Bäckström & Ulf Johansson
  • Jokes in the store and its effects on customer satisfaction
    Magnus Söderlund, Eeva-Liisa Oikarinen & Eija-Liisa Heikka
  • Uncovering consumers’ returning behaviour: a study of fashion e-commerce
    Hannu Saarijärvi, Ulla-Maija Sutinen & Lloyd C. Harris
  • Consumer-to-consumer e-commerce: outcomes and implications
    Mika Yrjölä, Timo Rintamäki, Hannu Saarijärvi & Johanna Joensuu


Read more about the articles om the journals homepage